Dutch siblings Ruben Pol and Matthijs Pol are bringing back new wave in 2024. They find themselves hooked to the frequency and unique allure of the genre. It not only echoes the brothers' creative ideals but also channels the exhilaration they experience in their fashion endeavours, transmuting it into diverse and compelling forms of expression that go beyond music.
In 2022, they introduced a series of captivating singles, with the first being "Comme Ça". Written, performed and produced by the two brothers, and mixed by Dave Bascombe (Depeche Mode, Tears for Fears, Erasure). Two months later, their second single, "Boys Are" was released. Continuing their new wave journey, they released "Modern Strange Love" - the third single that solidified their reputation for bringing back an analog-driven sound. Pol released their self-titled first EP in August 2023, marking the launch of their first cohesive body of work, including ‘Sentimental Figures’ and ‘L’Amour Fait Mal’. The collection of songs are all written and produced by Ruben and Matthijs, some are mixed and mastered by them too.
In January 2024, Pol played their first headline show in Bitterzoet, Amsterdam. The sold-out show was rated 4/5 by De Volkskrant. Band member of Visage (Logan Sky) joined Pol on stage to perform two songs as an ode to their collective love for new wave and the inspiration they draw from the New Romantic movement. After also being featured in Trouw, Pol performed at Eurosonic Noorderslag 2024 as a 'must-see promising act'. 3voor12 ranked their ESNS performance as #9 out of the 100+ acts that performed at the festival. Besides music, Ruben and Matthijs both resonate strongly with the high-fashion industry, modeling for various fashion houses (Saint Laurent, Gucci, Fendi, Valentino, Dior, to name a few) as well as producing music for some.
